Polymer Marketing
The marketing mix is an important part of the marketing of polymers and consists of the marketing 'tools' you are going to use. But marketing strategy is more than the marketing of mixed polymers and plastics. The marketing strategy sets your marketing goals, defines your target markets and describes how you will go about positioning the business to achieve advantage over your competitors. The marketing mix, which follows from your marketing strategy, is how you achieve that 'unique selling proposition' and deliver benefits to your customers.
When you have developed your marketing strategy, it is usually written down in a marketing plan. The plan usually goes further than the strategy, including detail such as budgets. You need to have a marketing strategy before you can write a marketing plan. Your marketing strategy may serve you well for a number of years but the details, such as budgets for marketing activities, of the marketing plan may need to be updated every year.
Related Conference of Polymer Marketing
Polymer Marketing Conference Speakers
Recommended Sessions
- Biodegradable Plastics Applications
- Biopolymers and Bioplastics
- Biopolymers from Renewable Sources
- Biopolymers in Biomedical Applications
- Environmental impact of polymer-waste disposal
- Future and Scope of Biopolymers and Bioplastics
- Green Composites in Biopolymers
- Polymer Marketing
- Polymer Recycling
- Polymer Waste Management
- Polymeric Waste
- Recycling and Disposal of Polymers
- Recycling and Waste Management of Biopolymers
- Solid Waste Management of Polymers
Related Journals
Are you interested in
- Biofluid Flow Dynamics in Microfluidics - Microfluidics 2025 (France)
- Cell Sorting and Separation in Microfluidic Devices - Microfluidics 2025 (France)
- Fluid Mechanics in Microfluidic Devices - Microfluidics 2025 (France)
- High-Throughput Screening Using Microfluidics - Microfluidics 2025 (France)
- Lab-on-a-Chip Technologies for Diagnostics - Microfluidics 2025 (France)
- Microfluidic Biosensors for Disease Detection - Microfluidics 2025 (France)
- Microfluidic Devices for Environmental Monitoring - Microfluidics 2025 (France)
- Microfluidic Organ-on-a-Chip Models - Microfluidics 2025 (France)
- Microfluidic Platforms for DNA/RNA Analysis - Microfluidics 2025 (France)
- Microfluidic Systems for Protein Engineering - Microfluidics 2025 (France)
- Microfluidic Systems for Single-Cell Analysis - Microfluidics 2025 (France)
- Microfluidics for Drug Delivery and Nanomedicine - Microfluidics 2025 (France)
- Microfluidics for Personalized Medicine Applications - Microfluidics 2025 (France)
- Microfluidics in Cancer Research - Microfluidics 2025 (France)